Research a buyer before writing an outreach email

Build a source-backed buyer card from public pages, assess business fit and draft an outreach email without invented familiarity.

When you get a company URL, do not start by asking AI to guess the buyer email. Answer three more useful questions: what it sells, whom it serves and where your product might fit.

Use public business pages and contact channels the company intentionally publishes. This example does not collect personal data or send bulk outreach. Choose a potential buyer you already know, or use the fictional excerpts below to example without a website.

01 · Gather four kinds of source pages

Open the company website and locate its home page, product categories, about page and contact page. Copy a short relevant excerpt from each, together with its full URL and the date viewed. A search snippet is not evidence that you read the page.

If your AI chat supports web search, use it to help locate pages, then open each source yourself. Mark inaccessible pages unverified. Without web access, paste text from pages…

Try this example

The following fictional excerpts are example material, not a real sales lead.
Page A, home: We supply desk accessories to independent retailers.
Page B, products: Cable clips, pen trays and laptop risers.
Page C, about: Our wholesale team serves retail partners in Germany and Austria.
Page D, contact: Wholesale inquiries: use the business inquiry form.
Source URLs: none; fictional example material.

Build a buyer card covering business type, displayed categories, markets, public contact channel and a possible fit for zipper pouches.
Attribute every item to A, B, C or D. Separate stated facts, inference and not found. Do not invent revenue, staff count, purchasing volume, names or email addresses.

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