01.03 Clearly define what you are selling, who you are selling to, and why they should choose you.

Learn how to articulate the positioning of a product, service, or personal brand (IP), and how to distinguish between established facts and hypotheses that require validation.

01 · Introduction

Learn how to articulate the positioning of a product, service, or personal brand (IP), and how to distinguish between established facts and hypotheses that require validation.
Suitable for: Business owners who already have a product or capability but lack a clear content direction for their accounts.

Teaching Example: "Northstar Studio" is a fictional business serving independent coffee shops in the UK. Details such as the 35×40cm cotton bag dimensions, a Minimum Order Quantity (MOQ) of 100, and a 7–10 business day turnaround for samples are purely illustrative parameters; pricing, shipping costs, certifications, and full lead times are unspecified. This example does not represent actual business results.

02 · Required Resources

• A description of the product or service, its specifications, and the current scope of deliverables.
• Parameters that have been confirmed by…

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