01.04 Using Customer Evidence to Select Markets and Primary Platforms

An overview of the criteria for researching target customers and selecting a primary platform.

01 · Introduction

An overview of the criteria for researching target customers and selecting a primary platform. Suitable for: Business owners preparing to expand internationally who need to select a primary platform—choosing among TikTok, Instagram, YouTube, or Facebook.

Instructional Example: "Northstar Studio" is a fictional business serving independent coffee shops in the UK. Details such as "cotton tote bags (35×40cm)," a "minimum order quantity (MOQ) of 100," and a "7–10 business day lead time for samples" are purely illustrative; actual pricing, shipping costs, certifications, and full delivery timelines are unknown. This example does not represent real-world business results.

02 · Required Resources

• Language, logistics, and delivery conditions of the target market.
• Sets of keywords categorized by: customer terminology, usage context, and product-specific terms.
• A public sa…

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