01.01 Understanding the Four Platforms: Mapping Out Your Customer Acquisition Path

Distinguish between the content entry points, engagement actions, and conversion touchpoints for TikTok, Instagram, YouTube, and Facebook.

01 · Introduction

Distinguish between the content entry points, engagement actions, and conversion touchpoints for TikTok, Instagram, YouTube, and Facebook.
Target Audience: Cross-border e-commerce businesses, foreign trade companies, manufacturers, or individual brand builders looking to establish a customer acquisition path on overseas social media from scratch.

Teaching Example: "Northstar Studio" is a fictional business serving independent coffee shops in the UK. Details such as the 35×40cm cotton bag, a Minimum Order Quantity (MOQ) of 100, and a 7–10 business day turnaround for samples are purely illustrative; pricing, shipping costs, certifications, and full lead times are not specified. This example does not represent actual business results.

02 · Required Resources

• Business information detailing your products, target customers, and sales/conversion process.
• Publicly accessib…

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